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| LANCÔME BEAUTY EXPERIENCE EXCLUSIVELY LAUNCHED AT NUANCE-WATSON’S TEMPTATION DUTY FREE STORES AT HONG KONG INTERNATIONAL AIRPORT |
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| Hong Kong, February 1, 2010 – Continuing on the momentum of the WE SUPPORT campaign launched in 2009, Nuance-Watson (Hong Kong) has set 2010 as its “Customer Focus Year”. For the first initiative, Nuance-Watson has partnered with Lancôme Travel Retail Asia Pacific to launch two unique pampering experiences at Temptation Duty Free, exclusively for the passengers at Hong Kong International Airport (“HKIA”).
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The events, "For Your Eyes Only" and "Future is Yours", are tailor made by Lancôme for Temptation, also in celebration of the brand’s 75th anniversary, promising to take airport shoppers away from the ordinary beauty product browsing and let them experience a personalized make up and skincare event right in the airport facilities.
Between January 11 and 31, the For Your Eyes Only event offered customers a unique backstage celebrity moment at the Make-Up Studio in the two major Temptation Duty Free stores in HKIA East Hall. Lancôme’s make-up artists offered their precious tools to assist customers in creating more beautiful eyes than ever with an ultimate treatment of the new Genifíque Eye Cream and a flawless eye touch-up to be chosen from Lancôme’s four exclusive Asian looks: Sexy Cat Eyes, Cute Single Eyelid, Big Big Eyes and Bye Bye Droppy Eyes.
This month, the celebration continues with Future is Yours from February 1 to 22. Lancôme professionals will address the concerns of many Asian women, teaching them how to take proper care of their delicate skin, specially the skin surrounding the eye area which in their case is more prone to puffiness, sagging and thinning. The event offers customers a rare opportunity to experience some of Lancôme’s most innovative anti-ageing products like the recently launched Genifíque Youth Activator, the anti-ageing miracle which controls the genes that promote skins youthfulness with visible results in just seven days.
The power of partnership
To celebrate this successful partnership, Nuance-Watson and Lancôme organised a party yesterday which was attended, among others, by Alessandra Piovesana, Regional Managing Director for Nuance-Watson (HK) – North Asia; Olivier Dubos, General Manager for Lancôme Travel Retail Asia Pacific; and Eva Tsang, General Manager for Airport Authority Hong Kong Retail & Advertising Business.
Alessandra Piovesana, Regional Managing Director for Nuance-Watson (HK) said: “2009 was a year of challenges. Yet thanks to support of the Airport Authority and our brands, we have developed many exceptional partnerships which continue to prove to us the power of team spirit and customer focus. We strongly believe that these are the qualities we should cultivate for ultimate success. 2010 will officially be declared “Nuance-Watson’s Customer Focus Year”, by which we aim to build a truly customer-centric organization that drives customer focus into our operational, business and strategic objectives. We will be launching even broader efforts both internally and externally with our partners to increase customer satisfaction and drive increased stakeholder value. This Lancôme event is the first of many customer-centric initiatives that will be rolled out throughout the year. We are grateful to Lancôme for their co-operation and the dynamic, innovative spirit they put into this project. Expect a lot more to come from Nuance-Watson (HK) in its 2010 Customer Focus Year!”
Olivier Dubos, General Manager for Lancôme Travel Retail Asia Pacific added, “We are very excited to be the first brand to kick-start this “Customer Focus” initiative with Nuance-Watson in 2010. Lancôme has promoted the image of French excellence, from sophisticated services to the absolute in luxury products over the past 75 years. Today, we are the undisputed international leader in the luxury cosmetics market, accessible in over 135 countries. In travel retail, this leadership is realized not only through innovative product launches such as Genifique and Oscillation, but also through building closer relationships with our key retailers. These relationships will be crucial in achieving our mission in 2010: “growing the market, whatever the traffic”. Sharing consumer insights between retailers and brands will be essential as travel retail is entering a new phase of its development. It will be a period marked by uncertain traffic growth. The key levers in this phase are going to be different. We have to champion the art of capturing the traffic by being more consumer-oriented: listening, knowing and caring for consumer needs.”
Working with travel partners to bring the message across
To maximise awareness and exposure of these two events with emphasis on the Mainland Chinese travellers, Nuance-Watson has capitalized on its connection with Ctrip, one of China’s most influential online portal for one-stop search of desired destination and booking of air tickets and hotels, as well as China Eastern Airlines, one of the biggest airlines of China who enjoys a strong customer base from the most affluent cities of China.
Targeting to enhance pre-arrival awareness via Ctrip’s high traffic online portal, their customers traveling through HKIA will be offered an exclusive Lancôme gift at Temptation Duty Free stores and in additional, the priority privilege to pre-order the exclusive Lancôme Secret De Vie Deluxe Box Set.
At the point of arrival, China Eastern Airlines passengers will be offered a high valued Genifíque gift when presenting their boarding passes along with any Lancôme purchase.
This unprecedented collaboration between Nuance-Watson and Lancôme for HKIA vividly demonstrates the partnership spirit, where both parties look beyond their mutual interests and focus genuinely on adding value with top quality service for the ultimate satisfaction of the customers.
Nuance-Watson (HK) takes this opportunity to invite more brands to come on board to continue driving customers’ enthusiasm and satisfaction in its 2010 Customer Focus Year.
Nuance-Watson (Hong Kong) Limited – Nuance-Watson (Hong Kong), a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport operating 43 shops under 18 licences. In 2007, Nuance-Watson (Hong Kong) extended its travel retail business beyond Hong Kong by opening operations at Asia’s largest integrated resort complex, The Venetian Macao, as well as Zhuhai Airport in China. Nuance-Watson’s commitment to retail excellence has won the company the prestigious Frontier Award for "Best Marketing Campaign by a Retailer" in 2008. Since the set-up of the operation in 1998, Nuance-Watson (Hong Kong) has received over 50 international and local awards in recognition of its excellence in operation, product merchandising and customer service.
For additional information please contact:
Angelina Lau, Nuance-Watson (Hong Kong) Limited, phone +852 2870 6719 or e-mail angelinal@asw.com.hk . |
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