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| THE NUANCE GROUP PROUDLY PRESENTS ITS NEW FLAGSHIP TAX FREE STORE AT STOCKHOLM-ARLANDA AIRPORT |
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| Zurich, December 15, 2008 – The Nuance Group today unveiled the latest addition to its shop portfolio: Opening at Stockholm-Arlanda Airport's Terminal 5 is the Group's new 1,680 square metre flagship tax free store which incorporates not only the world's first "Snusidor", but also a series of distinct shop concepts for different product categories. These "World of …" concepts are designed to convey the expertise and passion Nuance puts into the development of each single category and will take tax free shopping to a completely new level. |
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The new walk-through Tax Tree Shop at Stockholm-Arlanda Airport Terminal 5, developed in close cooperation with airport partner ASDC AB, is the largest store in the portfolio of The Nuance Group. Spread across 1,680 square metres of shop floor, an area larger than six tennis courts combined, the store presents the traditional tax free core categories of liquor, tobacco and perfume & cosmetics as well as confectionery and destination products in clearly segmented specialist departments. Despite its size and the fabulous amount of products on offer, the shop’s design still breathes spaciousness and modernity.
Over sixty per cent of all passengers travelling from Terminal 5 are passing through the new store on their way from check-in to the gates. Walking down from the upper floor security level, which will open in April 2009, they have a spectacular overview of the store with its ceiling height of eight metres. On their way through the store they encounter a "World of White Spirits"; a "World of Whiskies", a "World of Wine & Bubbles", a "World of Cognac", a "World of Cigars", a "World of Wellness" and a "World of Perfumes", with the rest of the product offer centred around these areas.
Distinct worlds for diverse product categories
The "World of …" concepts present each product category in its own unique setting and design. The concepts provide background information on the specific product such as country or region of origin, ingredients, special features, tasting notes or recommendations of the month voiced by an independent expert in the field. All the educational material is targeting to awake the customers’ interest in the product they are purchasing and at converting them into connoisseurs who will recognise and purchase the more exclusive product next time.
The "World of Chocolate" is designed in warm tones of gold and red, with loose chocolate sold over the counter, allowing passengers to assemble their personal "best of" mix, while a specialist chocolatier demonstrates the art of chocolate making in a retail- theatre set-up. The "World of Whisky" features many rare drops not easily found in retail, with ample information material regarding the particularities of Scotland’s distilling regions and their influence on the taste of the product.
The "World of Wine & Bubbles" presents a breathtaking choice of sparkling wine in a uniquely design dominated by the theme of "bubbles" as well as a large selection of wines of different origin knowledgeably presented along with tasting suggestions and recommendations from international wine experts.
Spectacularly, the "World of White Spirits", dedicated to gin, vodka, rum and tequila, features a giant arch made up of LED screens showing changing images sponsored by local vodka favourite Absolut.
At Stockholm-Arlanda Airport, Nuance presents the world’s first "World of Wellness". This concept unites a series of cosmetic brands offering organic and natural skincare, with many brands such as Korres Natural Products or Amala making their debut in the Swedish market, while others like Organic Apoteke, John Masters Organic, Ila, Taer Icelandic or Nux even becoming available in travel retail for the first time. The "World of Perfumes" presents an unparalleled choice of scents. The educational material focuses on what types of ingredients match up with which preferences, systematically classifying scents and providing guidance.
Finally, located in the tobacco area, next to the "World of Cigars" with its sixteen square metre walk-in humidor and the destination concept "Spirit of Sweden", is the world’s first "Snusidor". Swedish snus tobacco is presented in a unique refrigerated presentation, also covering sixteen square metres, that has been developed especially for the Arlanda shop.
Two years of development behind the new store set-up
The new set-up of The Nuance Group’s new flagship tax free store at Stockholm- Arlanda Airport is the result of more than two years of research and development and intensive work on category management. The objective was to present each product category at its best as far as range, price and promotions are concerned and to convey both passion and expertise through the way the products are presented.
Two promotional platforms located at strategic locations within the store allow single brands to individually showcase their products over a period of time.
Jean-Paul Bonnel, CEO of The Nuance Group Europe, comments: "We are truly excited about our new flagship operation, which will serve as the role model for all future General Merchandise stores to be opened in our European region. For travellers, the trip starts long before actually boarding the aircraft, with a truly memorable experience at Arlanda Airport. By offering them an exciting range of products at great prices and presented in a breathtaking environment, we will allow them to better understand and appreciate the supreme products we are offering them, thereby converting them to repeated buyers."
Karl Walter, General Manager, The Nuance Group Sweden, adds: "For this new flagship store, great care was given to create a unique sense of place using traditional Swedish elements and colours and translating them into modern Swedish Design."
Anne-Marie Zuidweg, Arlanda Schiphol Development Company (ASDC), underlines: "The new store has been developed in close cooperation with us. To us, it was essential, that the store should reflect the uniqueness of Sweden while providing a truly outstanding offer as far as product assortment and presentation are concerned. At the same time, we have endeavoured to find the optimal balance between commercial offer and operational processes. We are pleased with the final result and look forward to many happy customers enjoying their shopping at Stockholm-Arlanda Airport."
Stockholm-Arlanda Airport - Stockholm-Arlanda is the largest airport in Sweden, with 167 destinations and 74 airlines. Some 50,000 passengers fly in or out of the airport every day. About 16,000 people employed by 250 companies work at Stockholm-Arlanda. The commercial activities at Stockholm-Arlanda Airport are managed by Arlanda Schiphol Development Company (ASDC) AB, a joint venture between the Swedish LFV Group and Schiphol Group. ASDC AB manages all commercial activities at Stockholm-Arlanda Airport.
The Nuance Group – Swiss-based The Nuance Group is a leader in the travel retail industry, operating 400 outlets across 60 airports and 20 countries around the globe and employing 5,000 staff. In Sweden, The Nuance Group operates 25 shops at 15 airports and employs 300 staff.
For further information please contact:
Ulrike Janett-Bachner, The Nuance Group Corporate Communications, phone +41 43 260 39 77, e-mail ujanett@thenuancegroup.com, or
Anne-Marie Zuidweg, ASDC AB, Stockholm-Arlanda Airport, phone +46 7338 76 132, e-mail anne-marie.zuidweg@asdc.se. |
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