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| NUANCE ADDS A RANGE OF NEW SPECIALIST STORES TO ITS OFFER AT ZURICH AIRPORT
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| Zurich, April 24, 2008 – The Nuance Group is pleased to announce a whole series of additions to its shop portfolio at Zurich International Airport. Following the opening of a new “Boutique du Chocolat” in February, the airport’s Airside Center has since seen the opening of six specialist boutiques with one yet to follow. At the same time, Nuance has expanded its presence at the newly enlarged landside shopping precinct at Zurich Airport.
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The Nuance Group is currently witnessing the most sizable expansion of its business in Switzerland since the opening of Zurich’s new Airside Center in 2002. A total of 1,600 sqare metres of new shop floor dedicated to specialty retail are currently being added to the Group’s portfolio at Zurich Airport bringing the number of shops operated by Nuance at Zurich Airport to 41.
In a first step, Nuance and its confectionery partner Lindt opened a new 25 sqm Boutique du Chocolat at the Airside Center’s Level 1. Like the first Boutique, located on Level 2, the new outlet features a chocolate kitchen where a Maître Chocolatier invites passengers to witness the creation of unique chocolate artworks.
Expansion for Fashion & Accessories
As a next step in the expansion process, Nuance opened six new fashion and accessories concepts in March and April at Level 1 of Zurich Airport’s Airside Center.
Covering some 60 sqm altogether, three mono brand concepts are lined up next to the existing Bally/Burberry store: Victorinox offers a selection of the brand’s watches and top-line luggage; Caran d’Ache offers prestigious writing instruments; and Samsonite Black Label features the brand’s exclusive “Black Label” collection designed to meet the discerning needs of the luxury market.
A Porsche Design concept store unites the product universe of the top brand on 30 sqm. The offer comprises classical accessories for men as well as a sports, a fashion and an electronics collection and includes a full assortment of travel accessories, luggage, watches, sunglasses, clothing, mobile phones and writing instruments.
The fifth and sixth new store opened this spring are a 45 square metre Swarovski boutique and a Thomas Sabo store covering 30 square metres. Both brands are highly popular with travellers and offer a wide range of fashion jewellery and accessories designed to complement any fashion lovers’ outfit.
May 2008 will see the opening of an 85 square metre Montblanc mono brand store, one of the largest stand-alone stores the brand currently operates in Europe, featuring a totally new concept with a special emphasis on jewellery. The brand is currently presented at a promotional area located in front of the future store location.
Creating an exciting landside fashion offer
Zurich Airport isn’t only expanding its airside offer, however. On April 17, the new “Plaza” landside shopping precinct officially opened for business, with four more Nuance concepts designed to tempt all those visiting the airport.
The concepts are a 180 sqm CULT multi-brand fashion concept featuring Tommy Hilfiger, Pepe Jeans, Levi’s and Diesel on the upper level; and, on the lower level, a CULT Style concept dedicated to fashion accessories by Gucci, PRADA, Kipling, Guess etc.; a 125 square metre Mango franchise store; and a 600 square metre Esprit outlet, the largest travel retail shop for the brand so far.
Stephan Salvisberg, Managing Director, The Nuance Group Switzerland, commented: “We are truly pleased about our sizeable contribution to the further development of Zurich Airport’s already outstanding shopping offer. We have worked hand in hand with our partners at Unique Zurich Airport to design an offer tailored to the specific needs of each target customer group, always supporting the airport in its endeavour to create a distinctly Swiss flavour through its offer.”
“Our new landside concepts in fashion are an excellent example for how fashion retailing can be taken to the next level in travel retail," Salvisberg added. "As for Porsche Design, it’s interesting to know that the area around Zurich, particularly to the north of lake Zurich, boasts the highest density of Porsche cars per capita worldwide, we are convinced that this concept store targeting Porsche lovers and discerning travellers in general will offer a refreshing new option for shopping at Zurich Airport.”
Patrick Graf, Head Marketing Retail, Unique Zurich Airport, went on to add: “Our smooth and very productive cooperation with The Nuance Group has significantly contributed to our being able to expand our shop offer by introducing strong innovative concepts such as Porsche Design or Mango. Our airside offer has traditionally been very attractive and is increasingly becoming so; by expanding our landside shopping precinct with highly popular concepts, we are further establishing the airport as a prime shopping location. All in all, the new additions to our shop portfolio have made Zurich Airport the second biggest shopping center in Switzerland – we look forward to further building on this success!”
The Nuance Group – Swiss-based The Nuance Group is a leader in the travel retail industry, operating 400 outlets across 60 airports and 20 countries around the globe and employing 5,000 staff. In addition to its duty- and tax-free operation, the Nuance portfolio comprises specialist shops as well as food & beverage operations, distribution, inflight services and shops in other travel retail channels.
For further information please contact:
Ulrike Janett-Bachner, The Nuance Group Corporate Communications, phone +41 43 260 39 77, e-mail ujanett@thenuancegroup.com, or visit our website at www.thenuancegroup.com.
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