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| PRADA & NUANCE PARTNER TO MAKE AN IMPRESSION IN ZURICH |
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| Zurich, November 21, 2007 - Prada Infusión d´Iris has made its debut in Travel Retail with an exclusive launch in limited doors, one of the key doors being Zurich which is operated by the Nuance Group. In Zurich, Prada and Nuance have teamed up to create a space outside the Duty Free Shop where the consumer can enter the world of Prada Iris to see, feel, touch and experience the product. The personally designed space represents a new retailtainment approach that Prada and Nuance have developed especially for this launch.
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Prada Iris is the latest fragrance in the Prada Fragrance world, which launched initially in 2004 with the iconic Prada Classic fragrance, followed by Prada Man in 2006. Prada Fragrance is a joint venture between the Antonio Puig Group and Prada Milan.
Nadine Riedweg, Buyer Perfume & Cosmetic TNG Europe, expressed her satisfaction with the execution and impact that the promotion is having saying: “Zurich Airport is world class when it comes to offering a unique shopping experience for the high-end travelling consumer. Hence, it doesn’t come as a surprise that Zurich should be selected, as the site for such a launch for an innovative collaboration such as this by such a prestigious fragrance house as Prada.”
Patrick Bouchard, General Manager of Puig Travel Retail said: “We were confident with Nuance as a partner at Zurich that the results of this innovative promotion will exceed our expectations. This is part of our strategy to focus on in-store activities which will ensure that our brands are expertly represented at the point of sales. We are truly focusing on working with partners who understand luxury and who will think alternatively with us, Nuance is one of those partners.”
Patrick Graf, Head Marketing Retail, Unique Zurich Airport, added:” The Airside Center at Zurich Airport offers the ideal platform to place products in a extraordinary atmosphere surrounded by top brands and the attention of an international public with strong purchasing power. Prada and Nuance created a highly commercial outpost promotion that perfectly fits the high quality standards our passengers are expecting. We are delighted to see how successful the promotion works and last but not least for the excellent cooperation with Prada an Nuance.
The Nuance Group – Swiss-based The Nuance Group (www.thenuancegroup.com) is the global market leader in the travel retail industry, operating 320 shops across 56 airports and 17 countries around the globe and employing 4'250 staff. In addition to its duty- and tax-free operation, the Nuance portfolio comprises specialist shops as well as food & beverage operations, distribution, inflight services and shops in other travel retail channels.
For further information please contact:
Ulrike Janett-Bachner, The Nuance Group Corporate Communications,
phone +41 43 260 39 77, e-mail ujanett@thenuancegroup.com, or visit our website at www.thenuancegroup.com.
Lyndea Dew, Marketing Director Puig Travel Retail, Lyndea.Dew@puig.es or via +34 93 400 7211
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