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| THE NUANCE GROUP PROUDLY PRESENTS ITS EXTENDED SHOPPING OFFER AT BRISTOL AIRPORT |
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| Zurich, June 19, 2006 – At the First Official Viewing of Bristol International Airport’s £7 Million Retail and Catering Developments held today, The Nuance Group proudly presented its new 620 sqm flagship store to media and selected guests. |
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The Nuance Group has operated the main store within Bristol International Airport since March 2000. However, with the ever growing success of the airport and the store, the shop was rapidly becoming too small for the increasing passenger numbers.
Chris Smith, Operations Controller UK and Eire, The Nuance Group, explains: “The airport was originally built for a capacity of 1.5 million departing passengers a year, while the forecast for 2006 amounts to 2.8 million. Therefore the need to increase our space and to upgrade our retail offering became a crucial element in driving the business forward at Bristol.”
50% increase in shop floor
The new store opened to the travelling public on March 16, proudly displaying a vast 620 sqm of shop floor, an increase of 50% in retail area on the old store. Amongst the exciting features within the new look store is a “Brand Promotions” area, which allows vendors to come in and personalise a space on a monthly basis.
A dedicated area has also been given to a new concept, aptly named “Market Place”, which will feature new products and special offers. This area is designed to be ever changing, both in terms of merchandise and retail theatre. Both of these initiatives are strategically targeted towards the frequent fliers who are a growing part of the passenger mix at Bristol. Research shows that these passengers want something new when they fly out.
Sunglasses are topsellers
As a further feature, the shop boasts a newly designed sunglasses area which caters for all ages. Bristol already has the highest spend per head for sunglasses anywhere in the Nuance world, and the upgrade in the offer is designed to guarantee further success. The technology area has adopted a contemporary look and with the introduction of the latest ranges such as iPod’s and PSP’s, sales growth in the area is significant.
The liquor category has benefited from a 100% increase in space and the addition of dedicated “Promotems” which feature key promotional offers displayed via bulk merchandising. The fragrance and cosmetics department, too, has gained a significant increase in retail space and is of a quality to match the highest retail standards. It is also designed to reflect the superiority of the brands represented. The confectionery department has been given the award-winning look of The Nuance Group’s Heathrow Terminal 1 Chocolate Box.
New: a dedicated watch and jewellery area
The establishment of a dedicated watch and jewellery area has led to the introduction of several new brands such as Gucci, Mont Blanc, Hot Diamonds, Swarovski, Breil and Fossil.
Last but not least, the new store allows to cross-merchandise different products in appropriate areas. One example is the introduction of a champagne pillar in the perfume & cosmetics section, tempting shoppers who might never make it to the liquor section. Likewise, small-size liquor bottles are being exhibited in the confectionery area to invite customers to indulge in two areas at the same time.
New: Fashion Gallery
Nuance has also opened a new Fashion Gallery store at Bristol Airport. The store has evolved from previous locations and is an ideal home for Fashion in an airport. The shop has Hugo Boss as its “anchor brand.” Fashion Gallery will include a mixture of clothing and accessories from both the Black and Orange Label Boss collections, covering both the formal and leisure sectors. Amongst the other brands to feature are Ted Baker and Simon Carter for men, Crew and Charles Tyrwhitt for women and the very popular younger unisex brands of Animal and O’Neil. This range of products ensures that there is something for every segment of the Bristol passenger profile.
Bigger: Bijoux Terner
June 15 saw the opening of the new, enlarged Bijoux Terner store at Bristol Airport located in the departure lounge. The shop has doubled in size from the previous unit which opened in May 2005 and again highlights a wide range of watches, jewellery, leather and straw bags, ties, pashminas and many other fashion accessorie,s all for the price of £10. These items reflect the latest fashion trends with ever changing ranges and make fashion affordable for everyone.
John Brocklebank, Managing Director UK and Eire, The Nuance Group, explains: “The Nuance Group’s relationship with Bristol International Airport has been a case study in quality partnership which has ensured both parties have worked to common goals. The evidence of this is that these goals have generally been reached and, indeed, exceeded. The new flagship store takes our partnership to another level and all at Nuance look forward to the new challenge.”
The Nuance Group – Swiss-based The Nuance Group (www.thenuancegroup.com) is the global market leader in the airport retail industry, operating 330 shops across 59 airports and 17 countries around the globe. In addition to its duty- and tax-free operation, the Nuance portfolio comprises a large portfolio of specialist shops as well as food & beverage operations, in-flight services and shops in other travel retail channels. Furthermore, Nuance offers highest quality supply and retail services to numerous airports, airlines and retailers.
For further information please contact:
Ulrike Janett-Bachner, The Nuance Group Corporate Communications,
phone +41 1 874 3938, e-mail ujanett@thenuancegroup.com, or visit our website at www.thenuancegroup.com |
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