If you want to know what your customers want in your shops, the best people to ask are your customers! That's why Nuance makes extensive use of consumer research as it strives to provide a product mix to please its customers and its airport partners alike. It's an approach that has given us an unmatched insight into our customers' attitudes to and expectations of their airport shopping experience.

That, of course, is only part of the story. If we aim to stay ahead, we need to know what our customers will want tomorrow, too. To do so, we've devised and developed our own predictive research tool, which enables us to identify new airport and other retail locations that offer promising sales potential and, with its targeted research approach, also helps us enhance the overall efficiency of our retail development process.