Nuance has had an eventful history since the company was established in 1992. What started out as the amalgamation of the duty-free operations of Swissair and Crossair has grown to become one of the world's largest airport retailers.

This phenomenal growth has been largely achieved through acquisitions, particularly of Allders International Duty-Free in 1996. In the process, Nuance has taken a patchwork of successful but independent travel retail companies and fused them into a single strong corporation with one shared mission that makes optimum use of its constituent members' local strengths and expertise.

MILESTONES IN THE NUANCE STORY
1917	Ocean Trading begins operating on board cruise ships
1955	Duty-free sales begin on board Swissair
1961	First tax-free shop at Zurich Airport
1992	Nuance founded through merger of Swissair and Crossair duty-free operations
1995	Aquisition of Downtown Duty Free and City International Duty Free, both Australia
1996	Acquisition of Allders International Duty Free and Island Companies, Grand Cayman
2000	Strategic reorientation and birth of The Nuance Group
2002	Nuance is acquired by Gruppo PAM SpA and Stefanel SpA